Establishing a strong online presence is crucial for any business. Whether you are launching a new ecommerce venture or redesigning an existing website, the platform you choose and how you implement it can significantly impact your success. Before hiring a website development firm or a freelance developer, it’s important to first seek the help of a professional with website strategy expertise. They can guide you, develop the best strategy, and help you avoid costly website mistakes that could potentially cost you thousands of dollars or more.
At Lifecycle Marketing, our strategic website planning includes a dedicated team of experts who develop a comprehensive strategy for your online presence, website design, UI, UX, CX, CRO, and best practices. Our team conducts thorough research, which involves auditing your current website and reviewing competitors’ websites to gain competitive intelligence that contributes to the overall strategy. We also provide an in-depth audit of your current digital footprint, identifying strengths to build upon and areas for improvement. This strategic phase ensures that your website is a standalone entity and a core component of your broader business strategy.
Our team uses your target audience personas and maps the consumer journey using Google Analytics and other data tools to understand how site visitors navigate your website. This helps us to clearly understand your customer’s journey, identify areas of opportunity for improvement, resolve issues, and improve conversion and desired action points throughout the website.
Our team works closely with you to define a clear scope of work. This includes detailed requirements covering every project aspect, from the initial design to quality assurance testing (QAT) to the final launch. By establishing a well-defined scope, you ensure that all parties have a shared understanding of the project’s objectives, deliverables, timelines, milestones, and website performance key performance indicators or KPIs.
Our LM e-commerce consultant acts as a link between you and the development team once they have been hired as a partner. We find highly reputable partners for the platform, create a request for proposal (RFP) document to submit to 3-4 potential website development companies, and check references. We follow a well-defined process to ensure the selection of the right partner who has experience in your industry, understands your unique business challenges, and can create a best-in-class design and experience for your brand.
We ensure the website’s specific features and functionality perfectly align with the expectations of key stakeholders on cross-functional teams such as brand marketing, sales, finance, customer support, operations, product development, and management. This alignment process is critical to developing a unified vision and avoiding costly misunderstandings or website revisions. It’s important to note that $175+ an hour can add up to thousands of dollars and cause the loss of valuable time and money. We also develop. an app strategy, cleaning up older apps that you may not be using, and recommending newer apps that provide more robust technology for less money that are rated highly by businesses, developers, and marketing professionals.
The Lifecycle Marketing team also assists you in prioritizing strategic initiatives and creating a roadmap for your e-commerce journey. Whether you are expanding product lines, entering new markets, or integrating advanced technologies with your existing ones, they will guide you through each step, ensuring that your website evolves in line with your business.
Our digital ecosystem is connected to other software tools and previous technology investments. Therefore, it is important to have a technology strategy in place to ensure smooth integration and customization. This is essential for a seamless internal and external experience, enabling the business to operate efficiently and effectively. Our team will assess your tech stack and recommend integrations that will enhance the functionality of your online store. Depending on your specific business needs, this may include CRM systems and marketing automation tools and will optimize your analytics platforms, ensuring funnels and appropriate events have been set up for proper tracking.
Growing your business means dealing with more complex legal and regulatory standards, especially when operating internationally. Our consultant will ensure your website meets all compliance requirements and is ready for global expansion. This includes multi-language support, international payment processing, and GDPR considerations.
The Shopify ecosystem boasts many third-party applications that can enhance your store’s capabilities. We can assist you in navigating this landscape, selecting apps that align with your business model, and seamlessly integrating them into your website platform.
We have extensive knowledge of industry best practices and a wealth of hands-on experience to ensure that your website is built to the highest performance, security, and user experience standards. Before working with a website design and development agency, partnering with an ecommerce consultant gives your business a strategic advantage. This provides the expertise needed to ensure that your website truly reflects your brand and is equipped to meet the challenges of a constantly evolving competitive landscape. Investing in your consultant’s expertise lays a solid foundation for your online success and business growth. Contact us today to learn more about how our ecommerce expertise will ensure a successful website launch, enhanced customer experiences, and significantly improved ROI on your digital investments.
